![]() ![]() "It's been important for me to remind myself that my son will hopefully one day wake up and look at me and be proud of what I built, and feel inspired that he can build anything that he wants to build too. (NASDAQ:LULU) stock has surged by nearly 2000 since its initial public offering in 2007. "There are so many times when you're making choices between your baby and your business as a mom and a founder that are heart-wrenching," Putnam says. So the the upside potential for both companies is really limitless." "I think Lululemon and Mirror together is a case where one plus one equals five. Lululemon bought the company for half a billion dollars in cash, which has allowed Mirror to scale "much faster with much greater certainty," Putnam says. By 2019, Mirror raised a total of $72 million in outside investment. In Mirror's second year of business, it did $150 million in revenue with a team of 125 people. Two years after closing the first fundraising round, Mirror launched in 2018. MIRROR from lululemon gives you 10,000+ workouts in your own smart gym mirror. "If we had brought those partners around the table, we would never have had the freedom to build the company that we built today," she says. ![]() Looking back, she says that she "dodged bullets" by losing some of those investors. ![]() "I didn't want to miss my chance with my first business." Putnam didn't budge: "I felt really strongly that we had a really great product and that the market was ripe for the opportunity," she says. "You sort of learn very quickly who are the investors who understood the vision and those who definitely do not," she says. Some investors and entrepreneurs suggested that Putnam find a co-founder, one who was male and had technical experience, and recommended that she wait until after her pregnancy to fundraise. (Putnam's husband, an engineer, made the prototype.) "It was very nerve-wracking to be a single female founder with no technical skills, presenting a prototype that looks beautiful but was really not functional while very pregnant," she says. During competition, points are awarded when certain target heart rate zones are maintained.By the time Putnam was pitching investors on Mirror, she was nine months pregnant. On Thursday, reporting its third-quarter earnings results, Lululemon slashed its outlook. Mirror users can choose to complete individual classes, group classes or compete against friends. Lululemons 500 million acquisition of high-tech fitness brand Mirror doesnt seem to be paying off. On Mirror, you can choose the music you listen to while you workout. RELATED: Lululemon becomes official outfitter of Team Canada at the Olympics Photo: lululemon athletica How does Mirror work? Mirror is powered by advanced camera technology and a personal performance dashboard, which are both synced by Bluetooth to measure heart rate and effort levels. The goal is to propel lululemon’s vision, strengthening its community connection through online fitness. Photo: lululemon athleticaĬanadians who purchase Mirror will gain access to the digital community, experiencing the platform’s best-in-class content for all fitness levels. This product will be offered in nearly 40 lululemon stores across Canada and available for purchase in-store and online beginning on Nov. Lululemon Athletica announced today that they will be launching a new, nearly invisible, interactive home gym system called Mirror. ![]()
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