Inevitably, there’s lots of rumor here, but there have been suggestions that Warner Bros is making notable changes off the back of the perceived disappointment of Dawn Of Justice. That it didn’t hit that level means that alterations are afoot… The ramifications Warner Bros may not have publically said it, but with Batman V Superman – its two biggest heroes – and the Justice League movie project, that’s the kind of number it would have wanted. Furthermore, Warner Bros is a long way off from earning the money that Marvel secured with its two Avengers movies, both of which made more than $1.4 billion apiece at the worldwide box office. But there are fires that Warner Bros clearly needs to put out now.ĭawn Of Justicemay now be the highest grossing Superman film of all time, but its takings are notably down on the last two Batman adventures. We’re some way from Dawn Of Justice being a disaster, and we’re not quite at the stage Sony hit when The Amazing Spider-Man 2 topped out at just over $700m, leading to the studio abandoning its then-planned Spider-Man movie universe. As Disney was getting set to launch the 13th film in the Marvel cinematic universe – Captain America: Civil War – Warner was trying to jump the queue as best it could. This was, after all, Warner Bros playing catch up. Perhaps not a flop – Warner Bros will ultimately see profit from the movie – but certainly not the movie universe-launching springboard the studio wanted and arguably needed. Not in a massively dissimilar way from the weeks after Man Of Steel’s release in 2013.Īs scary as it sounds, yes it can. Warner Bros, which is gambling heavily on both DC properties and Zack Snyder as a filmmaker, found itself up against thinkpieces and internet comments complaining about the length, tone and last third of the movie. Sure, there’s bound to be exceptions to that, but simply not enough to make the difference. That people went to see the movie once, but didn’t go again, and certainly weren’t rounding up a bunch of friends to take along the next time. The key problem, in sharp contrast to, say, The Avengers, was that Dawn Of Justice didn’t seem to be attracting much in the way of repeat business. Warner Bros, and the broader industry, was – bluntly – expecting more money. The projections that the movie would break the $1 billion barrier at the box office were all but abandoned at this stage.Īs at the time of writing this piece, the film’s box office stands at $862 million. We wrote more about the second weekend dropoff right here. This, too, was reflected worldwide, as the global gross crept up to a total of $682.9 million. In America, business fell by just shy of 70%, the fourth largest second weekend drop of all time for a movie that had opened to over $100 million (mind you, the final Harry Potter movie dropped over 70% in its second weekend). But Warner Bros still was unlikely to have suspected at this point that the $420 million it banked in the first three days would account for nearly half the film’s gross some six weeks’ later.īy weekend two, though, the warning signs were much louder. Lots of factors determine box office, of course, and it seemed a little premature to write the film off on what might just have been a nice day to do something else. That people had rushed off to see the film on day one and day two, but by the Sunday, the drop off in business was pronounced. Following a monstrous opening weekend, where Batman v Superman snared $420 million worldwide at the end of March, and $166 million in the US, there were quickly reports that those opening three days were frontloaded. Join Amazon Prime – Watch Thousands of Movies & TV Shows Anytime – Start Free Trial Now
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